The Wave Maidens


Naming a business is hard. For me, quite a few names came and went, but when it came down to it I really sat with what I wanted the name of my company to not only say about the company’s story, but what it might be able to teach and inspire. After months of struggling to find something that felt right, I felt called to switch directions and work with Goddess energy.

Wave Maidens Turquoise.jpg

Nine sisters working harmoniously with the ocean to craft beers for the the Norse gods and goddesses. Those were the Wave Maidens, nine individual women named for the each type of wave. In English their names translate poetically: Breaker, Bloody Haired, Big Wave, The Pitching One, Riser, Through which one can see the Heavens, Welling Wave, The Cool One, and Billow. In this common picture of the Maidens, there are nine women frolicking in the surf, stirring large barrels, presumably engaged in their sacred task of brewing beer. I love these women, but this picture is too... idealistic and romantic. The Wave Maidens I’m sure were profoundly joyful in their task, but I’m certain it was much less performative than the image above. When I call on them they answer in the deep, soulful song of women working in harmony with nature.

art by by Karl Ehrenberg, 1882

art by by Karl Ehrenberg, 1882

I used their name for this company not because it’s a cute coincidence that they were women brewing beer near an ocean and so are we. I chose their name as an offering, to state my intention, to honor both goddess energy and my process as a female. I don’t mean to say that I don’t like that similarity—I mean to say that we have a responsibility to more. Wave Maiden Ale is an invitation to see deeper, to inquire deeper, and connect deeper. 

The Wave Maidens are a powerful ally when you need to bring balance back to your life because they bring reverence to cycles of being. We all have tides inside of us. The Wave Maidens teach us that you can honor your cycles by tending to the external cycles of our earth mother. Yes, they brewed beers but they also called in the tides. They did this for the cleansing of shores, the natural predation of birds, and to create the beauty of a tide pool. Everything in harmony. The gruit ales I brew require water, as do the crops and herbs we use to brew them.
Therefore, I work in Wave Maiden energy to honor the water—that’s why we honor
the people who protect our waters. This is the divine feminine. 


Let’s take a quick and painless detour for a quick reminder that when we use the word feminine and masculine this is not men and women. Both men and women have masculine and feminine energy—and keeping that balanced is a wonderful self-healing practice. We do not conform to a cis and heteronormative idea of feminine or masculine energy being confined or defined by sex. See, totally painless.
When we look at the news and the world we can witness the ending of the era of patriarchal domination. An era that devalued and disenfranchised the divine feminine. When things are out of balance they get sick—that applies to our bodies, nature, the economy, society at large. The more masculine society became the more sickly the masculine energy. Honoring, valuing, and working with the divine feminine is what will heal our earth and ourselves. Everyone benefits, really, I promise. 

Heimdal and his Nine Mothers  (1908) by W.G. Collingwood

Heimdal and his Nine Mothers (1908) by W.G. Collingwood


I feel proud to have The Wave Maidens as a symbol of what I stand for. Our Ocean and our Earth are in such danger right now, they have been horribly defiled and treating without the respect they deserve. May the Wave Maidens remind us to tread lightly and honor the cycles of our water and planet as a whole. May the gruit ales make them proud, and us happily plant buzzed!



Margaux Moses